In-branch poster designs inspire customers for a summer of sport

2016 was a fantastic summer for sport. Despite the disappointment, we’ve had the European football championship in France and of course, the Olympics and Paralympics in Rio. So, we wanted to make sure that the Scrivens’ family characters looked the part for their Summer campaign.

When we met with Scrivens to discuss their promotion for 2016, we agreed that bold, informative and bright in-store posters were the way to go.

For our creative treatment, we decided to run with the Scrivens family characters all kitted out in their best sportswear, trying their hand at a range of different sports and looking good in some fancy new frames. It’s a subtle reminder to children and parents everywhere that even if your sight or hearing are impaired, it doesn’t mean you can’t take part in your favourite sports.

We used bright colours and bold typography to get this message across. As usual, Scrivens couldn’t be happier with the result and are looking forward to our treatment of the in-branch communication for their Winter campaign.

An image showing a line up of all of the Scrivens family characters on a light blue background
An image showing a lady holding up the contact lens poster
An image showing a lady holding up one of the half price prescription posters
An image showing three different in-branch posters lined up next to each other in frames