Printed communications for Generali take the direct route

Engaging sales aids – that’s what Generali were looking for. They wanted more impactful digital stimulus to boost the sales potential of their financial advisory network. When we spoke to them about a solution, we understood that the key concept to convey was ‘direct’ investment. After some clever thinking, we concluded that an informative and interactive animation would get their clients interested, as it would directly involve them in the sales process. Our communication shows how two journeys, although arriving in the same place, may often be completely different experiences. Informative pop-ups and a simple virtual journey showcase how Generali offer their clients a direct route to all of their investment opportunities. The guys over at Generali were delighted that this sentiment wasn’t lost in the process.