Brochure design helps Generali tell their story

Generali hold their annual sales conference in a different country each year – a truly international event, with an agenda where strategic work and team building exercises are perfectly balanced. What they wanted us to do was to collate photographs taken from recent years’ events into a tactile printed piece. To commemorate the conferences long-standing attendants, as well as helping more recent participants appreciate its’ history, we were asked to collate photos from the conference and produce a tactile printed piece. In a bid to highlight the unique nature of each conference, we assigned each host country its’ own feature spread and colourway.

An image showing the colourful front cover of the Generali Sales Book
An image showing a close up of the Oxford spread for the Generali Sales Book
An image showing a close up of the Reykjavik spread for the Generali Sales Book
An image showing a close up of the Paris spread for the Generali Sales Book