Tactile poster designs add a human touch to this print campaign
Dudley Building Society’s ‘Bags & Pockets’ print campaign offers its clients the chance to get bolt-on home insurance to protect against the nuisance’s of losing your car keys, camera or mobile phone. They tasked us with designing graphic imagery to help promote their initiative, and we duly responded. With the use of a bright colour palette and interesting graphics, we produced a range of designs which they could utilise in-store to grab any customers attention. Dudley replied with a thumbs-up review, the sign of another job well done for us.
Dudley BS were also keen to add some engagement to their branches, and one aspect they really wanted to shout about was their personal approach to customers. Unlike most building societies, their computers don’t dictate their decisions, their heads do. We decided that this could be best articulated through in-branch literature and posters. Keeping it tangible was vital, as we wanted to highlight the importance of human interaction. Using Dudley’s image profile and a clever spin on the popular catchphrase ‘Computer says no’, we feel that we were able to create an engaging communication that perfectly echoed how Dudley Building Society retains a personal touch, an accolade which not many competitors can boast.